Puma has linked with NYC-based model The Brooklyn Circus on a brand new capsule assortment honoring the colourful Caribbean-American communities that helped form New York’s hip-hop and reggae actions.
Underneath the artistic course of Ouigi Theodore, founding father of The Brooklyn Circus, this collaboration spans knitwear, activewear and footwear all impressed by the impression of Caribbean music and elegance, Puma stated in a launch on Friday.
As for the footwear within the assortment, Theodore selected to reinterpret Puma’s Clyde sneakers in addition to the German model’s Deviate Nitro 3 trainers.
For this collaboration, the Clyde receives a glossy improve with knit laces, gold eyelets, and an all-black end that goals to embody understated sophistication, Puma stated. As for the Deviate Nitro 3, the outsized match and ribbed detailing ship a daring, trendy twist on traditional streetwear.
In an interview with FN, Theodore famous the importance of his selection of footwear for this new tie-up. “The Clydes have been an apparent should,” the model founder stated. “They’re traditional, and we wished to get a shot at creating one thing that spoke to the story, but [are] future proof. The all-black premium leather-based exterior and inside, with the added braided fats laces felt like, increase!!! That’s it.”
As for the Deviate Nitro 3, Theodore famous that his firm is the first-ever to collaborate on the working silhouette. “As runners, we wished the shoe to be equally stunning to race in because it was to put on as a way of life shoe,” he added.
“From the booming sound methods in Kingston to the bashments in Brooklyn, Caribbean tradition has at all times been the heartbeat of New York’s cultural heartbeat,” Theodore added. “This assortment honors the fireplace and resilience of that motion, and the way it continues to form the world.”
This collaboration comes only one week after one other one in all Puma’s iconic shoe fashions was named “the most popular sneaker on the earth” by Lyst. The red Puma Speedcat was named the third hottest product total within the Lyst Index for the third quarter of 2024, which covers the summer season. It’s the lone sneaker on the checklist of ten merchandise and the second hottest footwear entry, behind solely the Alaïa Fishnet Ballet Flat at first total.
The Puma x The Brooklyn Circus assortment, which retails between $65 and $170, is now accessible by means of each manufacturers’ web sites, choose Puma shops, and at The Brooklyn Circus’s places in Boerum Hill, Brooklyn, and SoHo, Manhattan.
