Belstaff hyperlinks with Characterize for joint heritage-inspired capsule

Belstaff and Characterize have joined forces to launch a streetwear collaboration that channels Belstaff’s 100-year bike legacy.

Accessible now at Frasers Group’s Flannels chain, it’s launching subsequent week on the 2 participant’s respective webstores, in addition to at choose world wholesale stockists together with Selfridges, END., Harrods, Printemps, Breuninger, De Bijenkorf, KaDaWe, Ounass and Marais.

In addition to the motocycle edge, it additionally builds on Characterize’s modern streetwear experience with the businesses saying they’re “tapping into the renegade spirit on the coronary heart of each manufacturers”.

George Heaton, founder and inventive director of Characterize, stated: “Each Mike [Heaton] and I grew up admiring Belstaff and needed to infuse a contemporary, Characterize-inspired strategy to its iconic, basic outerwear by specializing in form, match, and modern silhouettes. 

“We had a transparent imaginative and prescient from the outset, which made the collaboration thrilling and purposeful. The connection between our manufacturers lies within the conflict of recent and basic Britishness, with Characterize bringing a contemporary, street-inspired aesthetic to Belstaff’s heritage.”

We’re advised that all through the design course of, archival clothes that Belstaff created for the Worldwide Six Days Enduro and the Scottish Six Days Trial had been key reference factors. Specifically, a customized Knobby’s Enduro Trialmaster from the Seventies turned the inspiration for the gathering, together with an authentic chequered flag emblem and the Belstaff pocket set-up with distinctive extra again pockets.

Standout kinds for the brand new supply embrace an outsized biker jacket in tumbled leather-based with again embroidery, an Enduro jacket in garment-dyed cotton with matching cargo trousers and a chequered, outsized mohair sweater.

There are additionally washed graphic hoodies and sweatshirts and a leather-based duffle bag that carries the mix emblem phoenix.

The launch comes with a joint marketing campaign, shot in Manchester that references the manufacturers’ shared Mancunian roots, in addition to the Enduro driving inspiration behind the gathering.